Goods & Co. Market

March 2021

Thunder Bay has been buzzing ever since the announcement last fall that the historic Eaton’s Building would reopen as an urban market. Once a veritable landmark of the downtown core, the massive building had been stagnant for years, waiting for someone to see its potential and move on it. That someone is Maelyn Hurley, former manager of Events at the Chantarelle, and director of the wildly successful Craft Revival.

“I’ve always seen the potential for the space,” says Hurley. “And I am so excited to be a part of its revitalization. The Eaton’s building has sat for over a decade under-utilized, and since the first Craft Revival in 2014, I have been dreaming up the idea of an urban market in Thunder Bay. I believe markets promote a healthy lifestyle, a unique way of living, and they add to the tourism value of a city.”

With the city enjoying an artisanal boom, this is good news on many fronts, and the sheer scale and creativity involved is both refreshing and grounded.

“There will be approximately 30 permanent storefronts,” says Hurley, “With space for 20 + pop up booth spaces. We are trying to create a new space for local businesses, artists, and makers to showcase their products. The quality of products and art in the Northwestern Ontario region are superior, so why not create an upscale market space that reflects that?”

Craft Revival vendors will definitely be a part of the Goods & Co. Market, either through permanent storefront spaces or the pop-up shops, with an eye to meeting the tourism market head on.

“I am trying to create a curated shopping destination in the Waterfront District. Thriving marketplaces and downtown cores attract tourists. That is exactly what this project will do. People travel to tour through The Forks in Winnipeg. Individuals make it a special point to enjoy the Byward Market in Ottawa. While the St. Lawrence Market in Toronto is busy with tourists, it's also a staple in the community for local shoppers. That is exactly what this project is, yet scaled to suit Thunder Bay, and, like the others, located in a historical core.”
Goods & Co. will springboard additional development and growth in the downtown Waterfront District, but Hurley knows that creating a tourist draw like this doesn’t happen in one move. It takes the creation of something unique that will increase growth to neighbouring businesses and even out-of-town developers.

“We are creating a unique space that out-of-town-visitors will enjoy when they come to Thunder Bay,” she says. “And we’ll give them a reason to slow down and stay overnight. Goods & Co. will partner with local hotels for experience package offerings. It will have an event space and it will have food. It will have a common area and established art spaces. It will offer an inclusive and interactive space for a broad range of tourists, which is something that is missing from our current tourism landscape. Goods & Co. will capture the history of Thunder Bay, and create a lasting experience, while offering modern capital infrastructure which will improve Thunder Bay’s appeal.”

Goods & Co. is hoping to open Summer 2021, when the Eaton’s Building can once again welcome shoppers through its historic doors. There, they will meet a cutting edge, vintage, retail and very community-driven experience. Judging by her many previous successes, Hurley is just the right someone to honour the past, while placing her gaze firmly, and creatively, on the future.

For more information about Goods & Co., check them out online at, on Facebook at, or on Instagram at

Heather L. Dickson is a photoshop guru, zoologist and author of 6 novels.

Visit her website at

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